Cookie Policy
This Cookie Policy explains how BrokerBoost uses cookies and similar tracking technologies when you visit our website. It is designed to help you understand what cookies are, why we use them, and how you can control them.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and give website owners useful information about how their site is being used.
Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). They can also be "first-party" (set by us) or "third-party" (set by external services we use).
2. How We Use Cookies
We use cookies to:
- Ensure the website functions correctly and securely
- Remember your preferences and settings
- Analyse how visitors use our website to improve performance
- Measure the effectiveness of our marketing campaigns
- Deliver relevant content and advertisements
3. Types of Cookies We Use
| Category | Type | Purpose | Examples |
|---|---|---|---|
| Strictly Necessary | Required for the website to function. These cannot be disabled. | Session management, security tokens, load balancing | |
| Performance & Analytics | Help us understand how visitors interact with our website by collecting anonymous information. | Google Analytics (_ga, _gid), page view tracking | |
| Functional | Enable enhanced features and personalisation, such as remembering your preferences. | Language preferences, form auto-fill, Calendly embed state | |
| Marketing & Targeting | Used to deliver relevant ads and track the effectiveness of campaigns across platforms. | Meta Pixel, LinkedIn Insight Tag, Google Ads conversion tracking |
4. Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and they are governed by the privacy policies of the respective third parties. These include:
- Google Analytics — for website traffic and behaviour analysis. See Google's Privacy Policy.
- Meta (Facebook) Pixel — for tracking conversions and audience retargeting. See Meta's Privacy Policy.
- LinkedIn Insight Tag — for professional audience analytics and retargeting. See LinkedIn's Privacy Policy.
- Calendly — for scheduling embedded booking functionality. See Calendly's Privacy Policy.
- Google Fonts — for loading web fonts. See Google's Privacy Policy.
5. Cookie Duration
Cookies we use have the following retention periods:
- Session cookies — deleted automatically when you close your browser
- Short-term persistent cookies — retained for up to 30 days
- Long-term persistent cookies — retained for up to 2 years (e.g. Google Analytics)
6. Managing Your Cookie Preferences
Browser settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, to alert you when a cookie is being set, or to delete cookies that have already been set. Please note that disabling certain cookies may affect the functionality of our website.
For guidance on managing cookies in your specific browser, visit:
Opt-out tools
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Interest-based advertising: Visit aboutads.info or youronlinechoices.eu
7. Consent
When you first visit our website, we will ask for your consent to use non-essential cookies via our cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser cookies and revisiting our site.
Strictly necessary cookies do not require your consent as they are essential for the website to function.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our cookie practices. We will update the "Last updated" date when we do so. We encourage you to check this page periodically.
9. Contact Us
If you have questions about our use of cookies, please contact us:
- Email: help@brokerboost.ai
- Privacy Policy: Read our full Privacy Policy